Customer Engagement via Content – is that it?

screenshot_04Its been nearly a good three years since VAGSG a forum that is created to serve the Singaporean (and Malaysian) motor enthusiasts. Vagsg has come a long way – from his humble beginning where whenever one posts, one can “FEEL” echos in the forum. HALLLLLLOOOOO…..

Now VAGSG stands strong at around 9000 members where activities have been planned both online and offline to foster growth and of course least but not least CUSTOMER ENGAGEMENT – THE word in the marketing arena. VAGSG enjoys a strong return rate and it is a highly interactive forum as well.

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How does one do that, the operating philosophy is very simple, just make users create contents (user generated contents) and let the spiders crawl through your web. That’s IT.

Actually thats not just it. I wish it was just that (haha). It was really a painful but challenging journey to make VAGSG what it is today. It is the de facto Audi and VW forum in Singapore.

The planning phase included:

  1. Differentiate – USP – unique selling proposition. We are an independent forum run by enthusiasts for enthusiasts.
  2. Excite – By generating fun activities (online and offline), chat about the latest models, modification of the cars etc.
  3. Connect – this is done via offline ways, the intent is to get the forummers to meet one another and develop relationships and form a TRIBE. Its a long term engagement, encouraging customer loyalty and last by not least advocate positive word of mouth (yes viral again).

Our bounce rate of the forum is very encouraging (very low – I compared it with a fellow local automobile website) and the time spent on the forum is very encouraging.

That’s all from me for now. Will update more when I get the chance on the VAGSG forum story from its humble beginnings to what it is today. The e-strategies involved to drive traffic, attract and retain the forummers (offline and online) and of course will share the web analytics side of it, SEO and SEM as well. What I have learnt.

Lastly VAGSG has an army of supporters who cant wait to tell people about the forum and of course their rides and spread the positive word of mouth – yes its viral again.

Didnt Xerox research show, that is cost 5 times more to attract a new customer than to serve an existing, just let the customer do the job for you afterall your potential customer will trust them more, no? viral baby. The power of WOM.

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3 responses

  1. John:Congratulations on your Blog
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