What is creativity?


Get it? I’m sure you did. The cartoon tells alot about creativity…but to you what really is creativity? Is it just a catch word for finding innovative solutions?

Creativity is a word that have been used over and over again especially in the media industry. A peruse of media company websites reveals countless mentions of CREATIVITY.

Before I get into it, let me first bring out the academia side of me (hehe), what is the definition of creativity. From wikipedia. Here you go.

Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new.

and Robert E. Franen from his book Human motivation had defined it as such

Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (page 396)
Three reasons why people are motivated to be creative:
need for novel, varied, and complex stimulation
need to communicate ideas and values
need to solve problems (page 396)
In order to be creative, you need to be able to view things in new ways or from a different perspective. Among other things, you need to be able to generate new possibilities or new alternatives. Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives. the ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things heretofore unknown. (page 394)

Interesting perspectives of creativity from above and I do share the same as them. However me as a person who likes to simplify things. Here’s my attempt. Creativity is just something that I either consciously or sub-consciously create a solution which departs from the norm that tackles (or solve) the heart of the problem.

That’s it. A problem solver who is able to tell a convincing EFFECTIVE story. It just boils down to that. What do you think?

All media firms, will tell you they are creative, afterall they are in the creative industry, its their blood. Perhaps just ask them, what does creativity mean to you? Though a very simple questions and seldom asked, but when asked, the receiver will really ponder deep in its inner self and could even do him good. Afterall they are being compensated for their creative solutions. Hmm. how do they measure creativity? a link to sales figures? to bottom line? cause there is a belief out there that if you can’t measure it you can’t improve it? does it apply to creativity? I wonder…and waiting to be intrigued.

Here’s an interest blog titled “unlocking your creative genius” by Adam Sicinski.


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