Why do customers (we) put up with inferior solutions*?

Share(*Thanks to someone that inspired me to write this – thanks pal) The field of strategic marketing is organised around a central question. The question is “why do some firms persistently outperform others” This question does not presume that there will always be persistent performance differences between firms. Rather, it presumes only that it may […]

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Creative Outdoor Comparative Ads – “Audi versus BMW “

Share I’m a car enthusiast and Audi runs in my blood afterall the Audi (and VW) online interactive forum in Singapore was spearheaded by me (and my friends). We all know that Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to […]

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Direct Marketing = Service Marketing the way to go forward?

ShareService marketing has alot of potential in this present economic climate (ok not just this economic climate, in good times as well but especially so now). Afterall proponents of service marketing suggest taking care of the customers and putting customers on top of the pedestal should be the operating philosophy of any firm in order to compete […]

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