Right ON
by Jon W Chin on Apr.10, 2009, under Marketing
Seth in his blog entry “Opening acts and rock stars” said the following
I’d argue that the two keys to becoming a rock star marketer are:
1. settle for a tiny audience that views you as a star, not an opening act. Then grow that audience.
and
2. Be really good.
You BET! Pareto Analysis at its works here? or long tail?
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