Social Media Marketing went “wrong”: Case: “Langham Hotel Steps in to Calm Online Storm” (Hong Kong)

ShareEvery morning, I would have my coffee beside me and my MacBook Pro as a defacto “ground hog” day start for me – prowling through my emails and of course looking forward to a great positive start… Till I saw this news and got me ‘excited” “Langham Steps In To Calm Online Storm” and I […]

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Reputational Management: When something negative is said about your brand in the social space: What are you going to do?

Share I’m sure most of you have seen the viral effects of the Domino Pizza employees having a ‘good’ time at the kitchen and the damage it has caused to Domino Pizza. The clips ‘enjoyed’ a million views before Domino Pizza management was informed of the YouTube clip. This was an instant viral marketing success […]

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Social Media Marketing: We need to measure it! (or do we not?)

Share Social Media Marketing has received centre stage in most of today’s marketer’s planning plateau, e.g. Twitter, Facebook, Linkedin, Youtube etc. Not is it without a day passed without a mentioned of them. Marketers are curious about this ‘new’ media channel, proponents of it highlight its strong ability in improving the bottom line. Well to […]

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Customer Value: What is it (really)?

ShareCustomer value, customer satisfaction, customer loyality and many more, the marketing literature is replete with information on them. It has been put forward that customer value is a source of competitive advantage. Academics and marketers have always promoted the notion that in order to compete in this competitive landscape – one must provide superior customer […]

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Forrestor Predicts Social Media going the up trend despite the economic downturn

ShareForrestor Research presents encouraging data for social media. Very interesting data. ­­ Andy B­e­al­ at http://www.marketingpilgrim.com/ re­ports­ on a Forre­s­te­r Re­s­e­arch pre­di­cti­on that b­as­i­cal­l­y s­ays­, “I­t’s­ gre­at to b­e­ a di­gi­tal­ m­­arke­te­r!” httpv://www.youtube.com/watch?v=BC4CXRLfrso Tweet Share on Facebook Tweet This Post

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