Jeremiah Owyang chats about social media marketing, for businesses and how companies can best engage their online customers..
Two key take away points from this are 1) companies need to understand what is their business objective of using social media? and once they got that figured out, then they have measure it according to that objective stated at the outset and 2) tdudes/dudettes that venture online tend to want to express themselves and interact with others instead of looking out for advertisement (a good insight I might just add).
The question from me, is social media marketing suitable for all companies, are companies just following the band wagon? “Cause everyone is doing it so I must do so as well” I must do so as well.
I feel ultimately it boils down to the company’s objective and its means of competitions and how they view social media (Facebook, Forums, Twitter, Blogs). If the culture of the organization is pretty much conservative and bounded by heaps of regulations perhaps social marketing is not the right platform for them.
Enjoy the YouTube.
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