Brand Reputation and Search Engine – Correlated?

ShareAdvertising Age ran an article titled “Search Shifts Means Visibility Must be Earned, Not Paid” – does this infer that brand reputation and search engine optimization are  correlated? If so, this has many ramifications. One of which is that marketers should devote more attention to SEO rather than SEM, as the title in Advertising Age […]

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Business’s number 1 concern for Social Media Marketing – Loss of Control of Brand

ShareEvery presentation I present, every organization I meet, it is without fail the above mentioned subject pops up. Loss of Control of my Brand. Why is this the case? We humans love to control variables (control freaks?), the idea of losing control is something incomprehensible. Afterall, companies have spent heaps of time and effort (and […]

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