A very interesting reality check podcast on social media marketing.
Click here for the podcast: MIS: Social Media for Businesses – A Reality Check
(For those who are unable to sit through the 28 minute podcast)
1. Engage in conversations (interaction), the idea behind social media.
2. Use tools (e.g. Facebook, Twitter etc) to better engage your customers, and these are just tools. Social Media marketing is a strategy in itself.
3. Nothing will replace a face to face meeting – not even Social Media marketing.
4. No longer to talk to them, now is I listen to you – from company to customer “what do you think of my products?”
5. Markets are getting smarter – you listen to the customers – and there is also alot of unhappy customers out there. You can get an anti-your company blog. But hey which company doesnt want to listen to those unhappy customers. On the contrary these companies give you a chance to better improve yourself.
6. Use Social Media to understand the customer and give it to them better. They use Social Media tools to listen to the conversation about the company in real time.
7. Companies should embrace the opportunities Social Media entails – think beyond the unhappy customers, on the contrary convert those unhappy ones to happy one and they will be your evangelists.
8. Listening is one thing, participating is another. Its very important to listen first and understand first and then response especially in this fast paced world we live in now.
Closing comments – Should companies get into Social Media?
– it depends on what you want to do and where your customer hang out.
– large organization cant afford to sit on the sideline, have to get in now before you get left behind especially now that a growing number of customers are spending a fair portion of their time online.
– Social Media gives you untapped opportunities and allows you to listen in to conversations about your brand and as a result allow to you understand where you stand, how you can improve and as such deliver better value.
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