Enhance Engagement Using YouTube’s annotations – “Follow Your Instinct”
by Jon W Chin on Oct.01, 2009, under Advertisement, Digital Media, Social Media
Creativity is up the ante here. In this video by Samsung, an out of the box interactive video titled “Follow Your Instinct” – a departure from typical advertisements so to speak.
Samsung seeks an alternative route to engage its audience by using YouTube’s latest innovation – Annotation.
With this, Samsung was able to create an interactive video permitting users to determine the storyline. Its amazing, so far it only works in YouTube. Good stuff, YouTube.
Its a much watch! Love it to bits!
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