Enhance Engagement Using YouTube’s annotations – “Follow Your Instinct”

Creativity is up the ante here. In this video by Samsung, an out of the box interactive video titled “Follow Your Instinct” – a departure from typical advertisements so to speak.

Samsung seeks an alternative route to engage its audience by using YouTube’s latest innovation – Annotation.

With this, Samsung was able to create an interactive video permitting users to determine the storyline. Its amazing, so far it only works in YouTube. Good stuff, YouTube.

Its a much watch! Love it to bits!



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