Authenticity Online (Site Seeding): PR Agency Reverb Communication’s brush with FTC over comments in iTunes

Share Seth Godin had a book titled “All marketers are LIARS (Opps) nope, story tellers” he corrects it….We all hope to create a story – but where does one draw the line? Briefly, the beef with this is that PR firm – Reverb Communication had seeded in the iTunes store in the pretense of a genuine user […]

Share
Continue reading →

Nanyang Business School Breakfast Talk – Advent of Social Media: What It Means To Marketing Practitioners

ShareHad a great time playing moderator role organised by one of the world’s leading business school, where topics around social media were debated and how it affects businesses. Views were exchanged and lessons learnt. I had fun (which is most important)… The panel…From Left to Right.. 1. Sarjit Singh – President of NBSAA Mr. Andrew […]

Share
Continue reading →

Social Media Monitoring and Measuring – hey whats the difference?

ShareMashable ran an article titled “Why you need to monitor and measure your brand on social media” . The author Maria Ogneva touched on the difference between monitoring and measurement. Very interesting article she has there. Digital strategists look for data to better understand a particular situation and from there it attempts to offer a […]

Share
Continue reading →