Google replaced its GAP certification program with the Google Adwords Certification Program and gave agencies 6 months to retake the exam.
From an agency’s point of view, I personally feel that cert is of less “value” as they have reduced the entry requirements – the total ad spent has been reduced significantly. So in a way, this program is easier to achieve for companies in its quest to get the Google Partner Certificate.
Nevertheless, I still had to take the exam to ensure that I am properly trained and have the experience 🙂
Ok I passed the exam and I am individually certified. Woohoo! Always nice to have additional certificates hanging around, especially from Google. 🙂
There you go. (For verification: Google Certification Program Verification)
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