McDonalds joins online gaming and seeks to engage 70 million people

Online gaming has no doubt grown over the years. Think Farmville, My Cafe, Mobster and all. These games had people’s logging in their Facebook accounts and iPhone just to ensure that their items they have cooked does not expire.

This is evident that games play a role in many people’s life. And now McDonalds sees this as an opportunity and decides to enter this space. They created a “1 day campaign” online game on Farmville whereby players will be able to grow their farm twice as fast with all the McDonalds rewards.

Looks like marketers – you want their attention and grow your brand affinity – one of the ways are online gaming. Leverage them. Interesting space here and I am of the view it has alot of potential. Other than communicate on social space, the other activity is to have fun i.e. play games.

The question now is hmm…how does it read into my business objective? Dont get carried away by all these crazes – ultimately as a brand owner – you need to answer that very question. By having this game, how does it serve my business objective?

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