Klout Influence as an analytics tool

I’m sure many of you have heard of Klout score – its a measure of your online twitter influence and now it covers Facebook as well (less than the business page you are managing).

Its a pretty decent tool to measure influence – simple and pleasing to the eye (read: easily understandable) – the latter a plus point when you present to clients. I’ve used it in various aspects to measure the engagement and influence level of a campaign – didnt use Klout per se but its method of scoring i.e the scale from 1 to 10 and it settles pretty well.

An interesting measure is the influence metric – it measure the type of “people” you are attracting in twitter.

My personal influence is as below and I found it rather “convincing” – my intent is to share and learn from other in a defined community that I am interested in. Looks like it works (in a way).

What are your thoughts on Klout? How do you find it?

Keen to hear.


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