#GivingTuesdaySG – PR Awards 2014 GOLD Winner (Best Use of Social Media for PR)

PR Awards Singapore 2014 - Jon Chin Best use of Social Media


A great win by the team for our client: National Volunteer & Philanthropy Centre.

Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts made through social media. The hashtag #GivingTuesdaySG trended on Twitter, with a total of 785 tweets made on the day.

In addition to the buzz created on social media, #GivingTuesdaySG was covered in local publications such as The Straits Times, AsiaOne, Cosmopolitan and TimeOut Singapore as well as global publications such as the Huffington Post and Yahoo!

The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving in Singapore. In the month of December, online donation portal SGGives received over S$4 million, compared to S$3 million from 2012 (an increase of over 30% year on year). S$560,000 was donated on the last day of the year, a 42% increase in total donations received on the same day in 2012.

Great team effort! A simple video created by the team.


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