Relationship between brands and customers has evolved. Engagement is not enough.

Share FleishmanHillard’s True Magazine ran an interview with E-commerce and marketing guru Jeffrey Rayport (video interview). ‘There is way too much product and not enough demand and not enough customers to go around, we see an increasingly empowered customer” say Jeffrey Rayport. Very true, gone are the days where brands just talk and tell, it needs to walk […]

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