Relationship between brands and customers has evolved. Engagement is not enough.

Jeffrey Rayport

FleishmanHillard’s True Magazine ran an interview with E-commerce and marketing guru Jeffrey Rayport (video interview).

‘There is way too much product and not enough demand and not enough customers to go around, we see an increasingly empowered customer” say Jeffrey Rayport.

Very true, gone are the days where brands just talk and tell, it needs to walk the talk, it needs to show and behave – putting the customer at the top of the pedestal. Brands need to connect. That said, not an easy task.

As a start, lets begin by really understanding what the customers really wants and how we can fulfil that particular need. Once you have the trust, the purchase (and your brand) becomes emotion and that is a key differentiator (otherwise you are known as a product)




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