Relationship between brands and customers has evolved. Engagement is not enough.

Share FleishmanHillard’s True Magazine ran an interview with E-commerce and marketing guru Jeffrey Rayport (video interview). ‘There is way too much product and not enough demand and not enough customers to go around, we see an increasingly empowered customer” say Jeffrey Rayport. Very true, gone are the days where brands just talk and tell, it needs to walk […]

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#GivingTuesdaySG – PR Awards 2014 GOLD Winner (Best Use of Social Media for PR)

Share   A great win by the team for our client: National Volunteer & Philanthropy Centre. Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts made through social media. The hashtag #GivingTuesdaySG trended on Twitter, with a total of 785 tweets made on the day. In addition to the buzz […]

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Ad Tech Asia 2013 – Jon Chin co-presented with Philips CMO AJ Hesselink & Laura Ashton (VP Lighting ASEAN)

ShareHad the opportunity to co-present with 2 well regarded top executives in the industry. Arent Jan Hesselink (Philips CMO, APAC) & Laura Ashton (Philips Lighting ASEAN Vice President) on “Shifting Perception through Social Media & Influencer Engagement”. Great experience. Tweet Share on Facebook Tweet This Post

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