Kudos to the team for pulling this off. Deeply involved in this for the past 2 over years.
Gold “Corporate Branding Campaign of the Year” by the prestigious PRWeek Awards Asia.
Share FleishmanHillard’s True Magazine ran an interview with E-commerce and marketing guru Jeffrey Rayport (video interview). ‘There is way too much product and not enough demand and not enough customers to go around, we see an increasingly empowered customer” say Jeffrey Rayport. Very true, gone are the days where brands just talk and tell, it needs to walk […]Continue reading →
Share A great win by the team for our client: National Volunteer & Philanthropy Centre. Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts made through social media. The hashtag #GivingTuesdaySG trended on Twitter, with a total of 785 tweets made on the day. In addition to the buzz […]Continue reading →
ShareHad the opportunity to co-present with 2 well regarded top executives in the industry. Arent Jan Hesselink (Philips CMO, APAC) & Laura Ashton (Philips Lighting ASEAN Vice President) on “Shifting Perception through Social Media & Influencer Engagement”. Great experience. Tweet Share on Facebook Tweet This PostContinue reading →
ShareThe ‘+’ Project by Philips – Crowd Sourcing Ideas for Health and Well-Being in Asia Work that has made an impact on my life. All hard work paid off to see how we used predominately online to shift perception of a brand. Kudos to all the team members involved. Tweet Share on Facebook Tweet […]Continue reading →
Share Figures by Comscore shows that Facebook has surpassed Google in terms of “time spent”, “visits” etc. This spells good news for Facebook and not so good news for Google (kind of like a Prisoner’s dilemma’s situation) BUT wait. I feel, its different (in a way). My view is people will continue searching and when they search […]Continue reading →
ShareI’m sure many of you have heard of Klout score – its a measure of your online twitter influence and now it covers Facebook as well (less than the business page you are managing). Its a pretty decent tool to measure influence – simple and pleasing to the eye (read: easily understandable) – the latter […]Continue reading →
ShareOnline gaming has no doubt grown over the years. Think Farmville, My Cafe, Mobster and all. These games had people’s logging in their Facebook accounts and iPhone just to ensure that their items they have cooked does not expire. This is evident that games play a role in many people’s life. And now McDonalds sees […]Continue reading →
ShareGoogle replaced its GAP certification program with the Google Adwords Certification Program and gave agencies 6 months to retake the exam. From an agency’s point of view, I personally feel that cert is of less “value” as they have reduced the entry requirements – the total ad spent has been reduced significantly. So in a way, […]Continue reading →
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