Authenticity Online (Site Seeding): PR Agency Reverb Communication’s brush with FTC over comments in iTunes

Share Seth Godin had a book titled “All marketers are LIARS (Opps) nope, story tellers” he corrects it….We all hope to create a story – but where does one draw the line? Briefly, the beef with this is that PR firm – Reverb Communication had seeded in the iTunes store in the pretense of a genuine user […]

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Nanyang Business School Breakfast Talk – Advent of Social Media: What It Means To Marketing Practitioners

ShareHad a great time playing moderator role organised by one of the world’s leading business school, where topics around social media were debated and how it affects businesses. Views were exchanged and lessons learnt. I had fun (which is most important)… The panel…From Left to Right.. 1. Sarjit Singh – President of NBSAA Mr. Andrew […]

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Social Media Monitoring and Measuring – hey whats the difference?

ShareMashable ran an article titled “Why you need to monitor and measure your brand on social media” . The author Maria Ogneva touched on the difference between monitoring and measurement. Very interesting article she has there. Digital strategists look for data to better understand a particular situation and from there it attempts to offer a […]

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Google Analytics – we can opt out now – what does this mean?

Share Well I guess this depends on who you ask… End-users would go “cool stuff!”, privacy activists would say “its about time! and a major victory to privacy” and what about digital asset owners or digital strategist. What would be their reaction? I reckon would be “thats not too good” I thought everything is trackable on […]

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Social Media humanizes your brand? Sure but firms are more concerned about “negative comments”…true?

ShareYou bet! of course that depends on how you interaction and converse online. Social media gives firms the opportunity never before access to consumer’s candid feedback and are given the opportunity to shine like never before if done right. But the ‘problem’ I see is that a significant number of firms still treat the social […]

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To Seed or Not to Seed on Social Media Networks – Stealth Marketing?

ShareA day doesn’t go by (online and offline) where people talk about seeding conversations – afterall it has been said social media is all about conversation and that content whilst important (takes a queen role) where interactions (or conversation) take a KING role. So naturally, we need to have conversations online to ensure success (an […]

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