McDonalds joins online gaming and seeks to engage 70 million people

ShareOnline gaming has no doubt grown over the years. Think Farmville, My Cafe, Mobster and all. These games had people’s logging in their Facebook accounts and iPhone just to ensure that their items they have cooked does not expire. This is evident that games play a role in many people’s life. And now McDonalds sees […]

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Authenticity Online (Site Seeding): PR Agency Reverb Communication’s brush with FTC over comments in iTunes

Share Seth Godin had a book titled “All marketers are LIARS (Opps) nope, story tellers” he corrects it….We all hope to create a story – but where does one draw the line? Briefly, the beef with this is that PR firm – Reverb Communication had seeded in the iTunes store in the pretense of a genuine user […]

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Enhance Engagement Using YouTube’s annotations – “Follow Your Instinct”

ShareCreativity is up the ante here. In this video by Samsung, an out of the box interactive video titled “Follow Your Instinct” – a departure from typical advertisements so to speak. Samsung seeks an alternative route to engage its audience by using YouTube’s latest innovation – Annotation. With this, Samsung was able to create an […]

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Why do customers (we) put up with inferior solutions*?

Share(*Thanks to someone that inspired me to write this – thanks pal) The field of strategic marketing is organised around a central question. The question is “why do some firms persistently outperform others” This question does not presume that there will always be persistent performance differences between firms. Rather, it presumes only that it may […]

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Creative Outdoor Comparative Ads – “Audi versus BMW “

Share I’m a car enthusiast and Audi runs in my blood afterall the Audi (and VW) online interactive forum in Singapore was spearheaded by me (and my friends). We all know that Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to […]

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