Social Media Monitoring and Measuring – hey whats the difference?

ShareMashable ran an article titled “Why you need to monitor and measure your brand on social media” . The author Maria Ogneva touched on the difference between monitoring and measurement. Very interesting article she has there. Digital strategists look for data to better understand a particular situation and from there it attempts to offer a […]

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Google Analytics – we can opt out now – what does this mean?

Share Well I guess this depends on who you ask… End-users would go “cool stuff!”, privacy activists would say “its about time! and a major victory to privacy” and what about digital asset owners or digital strategist. What would be their reaction? I reckon would be “thats not too good” I thought everything is trackable on […]

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Social Media Marketing: We need to measure it! (or do we not?)

Share Social Media Marketing has received centre stage in most of today’s marketer’s planning plateau, e.g. Twitter, Facebook, Linkedin, Youtube etc. Not is it without a day passed without a mentioned of them. Marketers are curious about this ‘new’ media channel, proponents of it highlight its strong ability in improving the bottom line. Well to […]

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