Ad Tech Asia 2013 – Jon Chin co-presented with Philips CMO AJ Hesselink & Laura Ashton (VP Lighting ASEAN)

ShareHad the opportunity to co-present with 2 well regarded top executives in the industry. Arent Jan Hesselink (Philips CMO, APAC) & Laura Ashton (Philips Lighting ASEAN Vice President) on “Shifting Perception through Social Media & Influencer Engagement”. Great experience. Tweet Share on Facebook Tweet This Post

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Google Analytics – we can opt out now – what does this mean?

Share Well I guess this depends on who you ask… End-users would go “cool stuff!”, privacy activists would say “its about time! and a major victory to privacy” and what about digital asset owners or digital strategist. What would be their reaction? I reckon would be “thats not too good” I thought everything is trackable on […]

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Social Media humanizes your brand? Sure but firms are more concerned about “negative comments”…true?

ShareYou bet! of course that depends on how you interaction and converse online. Social media gives firms the opportunity never before access to consumer’s candid feedback and are given the opportunity to shine like never before if done right. But the ‘problem’ I see is that a significant number of firms still treat the social […]

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To Seed or Not to Seed on Social Media Networks – Stealth Marketing?

ShareA day doesn’t go by (online and offline) where people talk about seeding conversations – afterall it has been said social media is all about conversation and that content whilst important (takes a queen role) where interactions (or conversation) take a KING role. So naturally, we need to have conversations online to ensure success (an […]

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Enhance Engagement Using YouTube’s annotations – “Follow Your Instinct”

ShareCreativity is up the ante here. In this video by Samsung, an out of the box interactive video titled “Follow Your Instinct” – a departure from typical advertisements so to speak. Samsung seeks an alternative route to engage its audience by using YouTube’s latest innovation – Annotation. With this, Samsung was able to create an […]

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