Kudos to the team for pulling this off. Deeply involved in this for the past 2 over years.
Gold “Corporate Branding Campaign of the Year” by the prestigious PRWeek Awards Asia.
ShareHad the opportunity to co-present with 2 well regarded top executives in the industry. Arent Jan Hesselink (Philips CMO, APAC) & Laura Ashton (Philips Lighting ASEAN Vice President) on “Shifting Perception through Social Media & Influencer Engagement”. Great experience. Tweet Share on Facebook Tweet This PostContinue reading →
ShareOnline gaming has no doubt grown over the years. Think Farmville, My Cafe, Mobster and all. These games had people’s logging in their Facebook accounts and iPhone just to ensure that their items they have cooked does not expire. This is evident that games play a role in many people’s life. And now McDonalds sees […]Continue reading →
ShareNews has it that brands are buying Facebook Ads (great growth) in order to drive traffic to their Facebook Page (read: secure “Likes” – sorry today this metric is a something that clients seems to be fixated about). As a marketer, what should you choose? Impressions or Clicks? Literature in the main have suggested that […]Continue reading →
Share Well I guess this depends on who you ask… End-users would go “cool stuff!”, privacy activists would say “its about time! and a major victory to privacy” and what about digital asset owners or digital strategist. What would be their reaction? I reckon would be “thats not too good” I thought everything is trackable on […]Continue reading →
ShareYou bet! of course that depends on how you interaction and converse online. Social media gives firms the opportunity never before access to consumer’s candid feedback and are given the opportunity to shine like never before if done right. But the ‘problem’ I see is that a significant number of firms still treat the social […]Continue reading →
ShareA day doesn’t go by (online and offline) where people talk about seeding conversations – afterall it has been said social media is all about conversation and that content whilst important (takes a queen role) where interactions (or conversation) take a KING role. So naturally, we need to have conversations online to ensure success (an […]Continue reading →
ShareWay cool! BooneOakley.com a full service creative ad agency developed their entire corporate webpage on YouTube. Basically it is like those interactive story book where they give you an option to select A or B, which will then direct you to the respective options. Just play with the video below to see. Love it to […]Continue reading →
ShareCreativity is up the ante here. In this video by Samsung, an out of the box interactive video titled “Follow Your Instinct” – a departure from typical advertisements so to speak. Samsung seeks an alternative route to engage its audience by using YouTube’s latest innovation – Annotation. With this, Samsung was able to create an […]Continue reading →
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