Kudos to the team for pulling this off. Deeply involved in this for the past 2 over years.
Gold “Corporate Branding Campaign of the Year” by the prestigious PRWeek Awards Asia.
Share FleishmanHillard’s True Magazine ran an interview with E-commerce and marketing guru Jeffrey Rayport (video interview). ‘There is way too much product and not enough demand and not enough customers to go around, we see an increasingly empowered customer” say Jeffrey Rayport. Very true, gone are the days where brands just talk and tell, it needs to walk […]Continue reading →
Share A great win by the team for our client: National Volunteer & Philanthropy Centre. Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts made through social media. The hashtag #GivingTuesdaySG trended on Twitter, with a total of 785 tweets made on the day. In addition to the buzz […]Continue reading →
Share In media such as prints, TV ads, consumers will understand and recognize that these are all paid advertisement and they are perfectly fine with that. After all, this fact is known from the outset. However what if this is not known from the outside? a trend that I see, from conversations with friends, clients […]Continue reading →
Share Had the opportunity to attend the Search Engine Marketing Expo (SMX) in Singapore. It was a 2 day event where topics on SEM and SEO were presented from individuals around the world. Fairfax Digital Australia, SEOMOZ.org etc were present – Had a great chat with Gillian Muessig, CEO of SEOMOZ on emerging SEO topics. […]Continue reading →
ShareJeremiah Owyang chats about social media marketing, for businesses and how companies can best engage their online customers.. Two key take away points from this are 1) companies need to understand what is their business objective of using social media? and once they got that figured out, then they have measure it according to that […]Continue reading →
Share Social Media Marketing has received centre stage in most of today’s marketer’s planning plateau, e.g. Twitter, Facebook, Linkedin, Youtube etc. Not is it without a day passed without a mentioned of them. Marketers are curious about this ‘new’ media channel, proponents of it highlight its strong ability in improving the bottom line. Well to […]Continue reading →
ShareCustomer value, customer satisfaction, customer loyality and many more, the marketing literature is replete with information on them. It has been put forward that customer value is a source of competitive advantage. Academics and marketers have always promoted the notion that in order to compete in this competitive landscape – one must provide superior customer […]Continue reading →
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