Relationship between brands and customers has evolved. Engagement is not enough.

Share FleishmanHillard’s True Magazine ran an interview with E-commerce and marketing guru Jeffrey Rayport (video interview). ‘There is way too much product and not enough demand and not enough customers to go around, we see an increasingly empowered customer” say Jeffrey Rayport. Very true, gone are the days where brands just talk and tell, it needs to walk […]

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#GivingTuesdaySG – PR Awards 2014 GOLD Winner (Best Use of Social Media for PR)

Share   A great win by the team for our client: National Volunteer & Philanthropy Centre. Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts made through social media. The hashtag #GivingTuesdaySG trended on Twitter, with a total of 785 tweets made on the day. In addition to the buzz […]

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Social Media Marketing: We need to measure it! (or do we not?)

Share Social Media Marketing has received centre stage in most of today’s marketer’s planning plateau, e.g. Twitter, Facebook, Linkedin, Youtube etc. Not is it without a day passed without a mentioned of them. Marketers are curious about this ‘new’ media channel, proponents of it highlight its strong ability in improving the bottom line. Well to […]

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Customer Value: What is it (really)?

ShareCustomer value, customer satisfaction, customer loyality and many more, the marketing literature is replete with information on them. It has been put forward that customer value is a source of competitive advantage. Academics and marketers have always promoted the notion that in order to compete in this competitive landscape – one must provide superior customer […]

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