Facebook surpasses Google so what does this mean?

Share Figures by Comscore shows that Facebook has surpassed Google in terms of “time spent”, “visits” etc. This spells good news for Facebook and not so good news for Google  (kind of like a Prisoner’s dilemma’s situation) BUT wait. I feel, its different (in a way). My view is people will continue searching and when they search […]

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Google Analytics – we can opt out now – what does this mean?

Share Well I guess this depends on who you ask… End-users would go “cool stuff!”, privacy activists would say “its about time! and a major victory to privacy” and what about digital asset owners or digital strategist. What would be their reaction? I reckon would be “thats not too good” I thought everything is trackable on […]

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Social Media Marketing went “wrong”: Case: “Langham Hotel Steps in to Calm Online Storm” (Hong Kong)

ShareEvery morning, I would have my coffee beside me and my MacBook Pro as a defacto “ground hog” day start for me – prowling through my emails and of course looking forward to a great positive start… Till I saw this news and got me ‘excited” “Langham Steps In To Calm Online Storm” and I […]

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Reputational Management: When something negative is said about your brand in the social space: What are you going to do?

Share I’m sure most of you have seen the viral effects of the Domino Pizza employees having a ‘good’ time at the kitchen and the damage it has caused to Domino Pizza. The clips ‘enjoyed’ a million views before Domino Pizza management was informed of the YouTube clip. This was an instant viral marketing success […]

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