Kudos to the team for pulling this off. Deeply involved in this for the past 2 over years.
Gold “Corporate Branding Campaign of the Year” by the prestigious PRWeek Awards Asia.
Share A great win by the team for our client: National Volunteer & Philanthropy Centre. Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts made through social media. The hashtag #GivingTuesdaySG trended on Twitter, with a total of 785 tweets made on the day. In addition to the buzz […]Continue reading →
ShareHad the opportunity to co-present with 2 well regarded top executives in the industry. Arent Jan Hesselink (Philips CMO, APAC) & Laura Ashton (Philips Lighting ASEAN Vice President) on “Shifting Perception through Social Media & Influencer Engagement”. Great experience. Tweet Share on Facebook Tweet This PostContinue reading →
Share Figures by Comscore shows that Facebook has surpassed Google in terms of “time spent”, “visits” etc. This spells good news for Facebook and not so good news for Google (kind of like a Prisoner’s dilemma’s situation) BUT wait. I feel, its different (in a way). My view is people will continue searching and when they search […]Continue reading →
ShareI’m sure many of you have heard of Klout score – its a measure of your online twitter influence and now it covers Facebook as well (less than the business page you are managing). Its a pretty decent tool to measure influence – simple and pleasing to the eye (read: easily understandable) – the latter […]Continue reading →
ShareOnline gaming has no doubt grown over the years. Think Farmville, My Cafe, Mobster and all. These games had people’s logging in their Facebook accounts and iPhone just to ensure that their items they have cooked does not expire. This is evident that games play a role in many people’s life. And now McDonalds sees […]Continue reading →
Share Jon Chin wearing a Facebook user cap: I am an avid Facebook”er” if there is such a term. I spend hours on it. Its a place where I catch up with my friends (“see whats up in their lifes – their bragging adventure etc) – to find out where they are up to. Jon […]Continue reading →
Share Seth Godin had a book titled “All marketers are LIARS (Opps) nope, story tellers” he corrects it….We all hope to create a story – but where does one draw the line? Briefly, the beef with this is that PR firm – Reverb Communication had seeded in the iTunes store in the pretense of a genuine user […]Continue reading →
ShareHad a great time playing moderator role organised by one of the world’s leading business school, where topics around social media were debated and how it affects businesses. Views were exchanged and lessons learnt. I had fun (which is most important)… The panel…From Left to Right.. 1. Sarjit Singh – President of NBSAA Mr. Andrew […]Continue reading →
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