#GivingTuesdaySG – PR Awards 2014 GOLD Winner (Best Use of Social Media for PR)

Share   A great win by the team for our client: National Volunteer & Philanthropy Centre. Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts made through social media. The hashtag #GivingTuesdaySG trended on Twitter, with a total of 785 tweets made on the day. In addition to the buzz […]

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Ad Tech Asia 2013 – Jon Chin co-presented with Philips CMO AJ Hesselink & Laura Ashton (VP Lighting ASEAN)

ShareHad the opportunity to co-present with 2 well regarded top executives in the industry. Arent Jan Hesselink (Philips CMO, APAC) & Laura Ashton (Philips Lighting ASEAN Vice President) on “Shifting Perception through Social Media & Influencer Engagement”. Great experience. Tweet Share on Facebook Tweet This Post

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Authenticity Online (Site Seeding): PR Agency Reverb Communication’s brush with FTC over comments in iTunes

Share Seth Godin had a book titled “All marketers are LIARS (Opps) nope, story tellers” he corrects it….We all hope to create a story – but where does one draw the line? Briefly, the beef with this is that PR firm – Reverb Communication had seeded in the iTunes store in the pretense of a genuine user […]

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Nanyang Business School Breakfast Talk – Advent of Social Media: What It Means To Marketing Practitioners

ShareHad a great time playing moderator role organised by one of the world’s leading business school, where topics around social media were debated and how it affects businesses. Views were exchanged and lessons learnt. I had fun (which is most important)… The panel…From Left to Right.. 1. Sarjit Singh – President of NBSAA Mr. Andrew […]

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