Gone are the days where ads are one dimensional – where firms hone in into product specification.
This brilliant masterpiece by BBH, has taken a product and translated it into a story that touches ones heart. True to the slogan of “Keep Walking”.
Here it is. Enjoy. I know I have…We need more master pieces like this. Its really inspirational.
Remember the ads from monster.com a couple of years back that asked, “what do you want to do when you grow up?” typically answers like “I want to be a fireman” “I want to be a doctor” blah blah blah. Nothing really exciting so to speak.
But hey wait till you see BBH’s 2008 recruitment drive, I have to admit it got my attention, it made me crave for more, it subconsciously activate my propensity to tell my all my friends about it (marketers would call it yes you got it viral marketing at work).
Seriously, this is one top advertisement (Well done BBH). if one of the goal (other than to seek recruitment) it definitely suceeded in generating positive word of mouth (at least from me).
Please enjoy the ad below and feel free to share (opps again a victim of viral marketing)