To Seed or Not to Seed on Social Media Networks – Stealth Marketing?

ShareA day doesn’t go by (online and offline) where people talk about seeding conversations – afterall it has been said social media is all about conversation and that content whilst important (takes a queen role) where interactions (or conversation) take a KING role. So naturally, we need to have conversations online to ensure success (an […]

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Business’s number 1 concern for Social Media Marketing – Loss of Control of Brand

ShareEvery presentation I present, every organization I meet, it is without fail the above mentioned subject pops up. Loss of Control of my Brand. Why is this the case? We humans love to control variables (control freaks?), the idea of losing control is something incomprehensible. Afterall, companies have spent heaps of time and effort (and […]

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