Jon W Chin - Analytics, Social Media & SEO/SEM » customer value http://jonwchin.com Digital Strategist: Insight Generation - Strategy Inspiration Thu, 27 May 2010 07:02:03 +0000 http://wordpress.org/?v=abc en hourly 1 Customer Value: What is it (really)? http://jonwchin.com/2009/05/03/customer-value-what-is-it/ http://jonwchin.com/2009/05/03/customer-value-what-is-it/#comments Sun, 03 May 2009 07:48:45 +0000 Jon W Chin http://revelationroom.wordpress.com/?p=162 Yet Another Related Posts Plugin.]]>

Customer value, customer satisfaction, customer loyality and many more, the marketing literature is replete with information on them. It has been put forward that customer value is a source of competitive advantage.

Academics and marketers have always promoted the notion that in order to compete in this competitive landscape – one must provide superior customer value relative to competition. But really what is customer value?

Down to a simple formula; Would the below attempt be it? What are your thoughts? Any truth? Can it expand?

From the customer’s perspective:

Customer Value = (Quality + Emotional appeal + meet expressed needs + a hosts of other benefits) / Price.

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