Nanyang Business School Breakfast Talk – Advent of Social Media: What It Means To Marketing Practitioners

ShareHad a great time playing moderator role organised by one of the world’s leading business school, where topics around social media were debated and how it affects businesses. Views were exchanged and lessons learnt. I had fun (which is most important)… The panel…From Left to Right.. 1. Sarjit Singh – President of NBSAA Mr. Andrew […]

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Reputational Management: When something negative is said about your brand in the social space: What are you going to do?

Share I’m sure most of you have seen the viral effects of the Domino Pizza employees having a ‘good’ time at the kitchen and the damage it has caused to Domino Pizza. The clips ‘enjoyed’ a million views before Domino Pizza management was informed of the YouTube clip. This was an instant viral marketing success […]

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