Reputational Management: When something negative is said about your brand in the social space: What are you going to do?

Share I’m sure most of you have seen the viral effects of the Domino Pizza employees having a ‘good’ time at the kitchen and the damage it has caused to Domino Pizza. The clips ‘enjoyed’ a million views before Domino Pizza management was informed of the YouTube clip. This was an instant viral marketing success […]

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Social Media Marketing: We need to measure it! (or do we not?)

Share Social Media Marketing has received centre stage in most of today’s marketer’s planning plateau, e.g. Twitter, Facebook, Linkedin, Youtube etc. Not is it without a day passed without a mentioned of them. Marketers are curious about this ‘new’ media channel, proponents of it highlight its strong ability in improving the bottom line. Well to […]

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Customer Value: What is it (really)?

ShareCustomer value, customer satisfaction, customer loyality and many more, the marketing literature is replete with information on them. It has been put forward that customer value is a source of competitive advantage. Academics and marketers have always promoted the notion that in order to compete in this competitive landscape – one must provide superior customer […]

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Why do customers (we) put up with inferior solutions*?

Share(*Thanks to someone that inspired me to write this – thanks pal) The field of strategic marketing is organised around a central question. The question is “why do some firms persistently outperform others” This question does not presume that there will always be persistent performance differences between firms. Rather, it presumes only that it may […]

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