Langham Hotel (Hong Kong) “Big Deal” Campaign: Sincere Apologies

Share In my earlier post Social Media Marketing went “wrong”: Case: “Langham Hotel Steps in to Calm Online Storm” (Hong Kong) I wrote about how Langham Hotel’s campaign  triggered a social upheveal online. A month has passed since the event, it has taught a lesson to all – to take note of cultural sensitivities when […]

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Direct Marketing = Service Marketing the way to go forward?

ShareService marketing has alot of potential in this present economic climate (ok not just this economic climate, in good times as well but especially so now). Afterall proponents of service marketing suggest taking care of the customers and putting customers on top of the pedestal should be the operating philosophy of any firm in order to compete […]

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