Social Media humanizes your brand? Sure but firms are more concerned about “negative comments”…true?

ShareYou bet! of course that depends on how you interaction and converse online. Social media gives firms the opportunity never before access to consumer’s candid feedback and are given the opportunity to shine like never before if done right. But the ‘problem’ I see is that a significant number of firms still treat the social […]

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To Seed or Not to Seed on Social Media Networks – Stealth Marketing?

ShareA day doesn’t go by (online and offline) where people talk about seeding conversations – afterall it has been said social media is all about conversation and that content whilst important (takes a queen role) where interactions (or conversation) take a KING role. So naturally, we need to have conversations online to ensure success (an […]

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Business’s number 1 concern for Social Media Marketing – Loss of Control of Brand

ShareEvery presentation I present, every organization I meet, it is without fail the above mentioned subject pops up. Loss of Control of my Brand. Why is this the case? We humans love to control variables (control freaks?), the idea of losing control is something incomprehensible. Afterall, companies have spent heaps of time and effort (and […]

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Social Media Marketing: We need to measure it! (or do we not?)

Share Social Media Marketing has received centre stage in most of today’s marketer’s planning plateau, e.g. Twitter, Facebook, Linkedin, Youtube etc. Not is it without a day passed without a mentioned of them. Marketers are curious about this ‘new’ media channel, proponents of it highlight its strong ability in improving the bottom line. Well to […]

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