Brand Reputation and Search Engine – Correlated?

ShareAdvertising Age ran an article titled “Search Shifts Means Visibility Must be Earned, Not Paid” – does this infer that brand reputation and search engine optimization are  correlated? If so, this has many ramifications. One of which is that marketers should devote more attention to SEO rather than SEM, as the title in Advertising Age […]

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Reputational Management: When something negative is said about your brand in the social space: What are you going to do?

Share I’m sure most of you have seen the viral effects of the Domino Pizza employees having a ‘good’ time at the kitchen and the damage it has caused to Domino Pizza. The clips ‘enjoyed’ a million views before Domino Pizza management was informed of the YouTube clip. This was an instant viral marketing success […]

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When someone sneezes, its a good thing..tell them to sneeze more

ShareOne lazy Sunday, whilst on the comfy sofa, received a text message from my twitter account. Blogger Seth Sodin has just updated his blog on Critics – an interesting read I must say. Service marketers and academia have always advocated that one should not shun complains or negative comments on the contrary one should embrace […]

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